ESPN rebroadcast NHL after 17 years

By • Oct 28th, 2021 • Category: NHL Jerseys News

The value of the global sports market will exceed 600 billion.

After two consecutive shrinking seasons, the NBA finally ushered in the 2021-2022 season of returning to 82 regular seasons.

At the milestone of the 75th anniversary, the NBA has obviously added more weight in developing commercial value.

Compared with the previous two seasons, the relatively mild epidemic situation and the resumption of audience admission have created preconditions for various attempts.

On October 20, 2021 local time, NBA officials announced that they had reached cooperation in content and promotion with the world Formula One Championship (F1). The two sides successively released 2022 F1 concept cars printed with 30 teams on social media.

Before the start of the season, NBA president Adam Xiaohua optimistically predicted that the league’s revenue in 2021-2022 would reach $10 billion for the first time.

According to a research report by businesswire, the global sports market will reach US $614.1 billion by 2022. The market is expected to grow at a CAGR of 5.9%.

The four major professional sports leagues in North America NFL, MLB, NBA and NHL play jerseys an important role.

With a history of 102 years, the Professional Football League NFL is the most valuable sports league in the world. The regular season of 2021-2022 has started in September this year. Last season, even when most games were held empty, the NFL still generated $10 billion in revenue.

MLB is a North American professional sports league with commercial value second only to NFL. At present, the 2021 MLB playoffs are in progress, and the league’s annual revenue has exceeded the $10 billion mark since 2017.

Gary Bateman, President of NHL of the US National Hockey League, predicted that the league’s revenue in the new season is expected to exceed $6 billion.

The NHL regular season of 2021-2022 has started on October 13. This season, ESPN regained the broadcasting right of NHL after 17 years.

Facts have proved that Disney, the parent company of ESPN, has benefited a lot from it.

According to frontoffice sports, Disney expects NHL related advertising sales to exceed $100 million this season. Rita Ferrero, President of Disney advertising sales, revealed that there are only a few advertising spaces left in the playoffs and finals. “Businesses have a great demand for NHL advertising spaces on ESPN, ESPN + and Hulu.” Ferrero said: “our business is booming.”

Official sponsors of NHL League include apple, Honda, EA Sports, Verizon, discover, GEICO, Dunkin ‘donuts, etc. Expedia, Lexus, fidelity, Procter & Gamble, Goodyear, Lexus and subway are game sponsors signed by broadcaster Disney.

Nevertheless, compared with NBA, NFL and MLB, the commercial value of NHL teams is still at a disadvantage in the four major professional sports leagues in North America.

According to the latest valuation ranking of sports franchise in North America released by sportico, four of the top 10 are NFL teams, and three are MLB and NBA teams, except NHL teams.

The top three are the NFL Dallas Cowboys, MLB New York Yankees and NBA New York Knicks cheap jerseys, with valuations of US $6.47 billion, US $5.59 billion and US $4.42 billion.

The Toronto Maple Leaf team, the most valued NHL team jerseys, ranked 59th in the overall list with $1.8 billion. This distribution is basically consistent with the overall commercial value level of the four major leagues.

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