Lacking commercial value, NHL still refuses players to participate in the Winter Olympics

According to Bloomberg, the NHL League is still reluctant to play at the 2022 Beijing Winter Olympics.

In a Bloomberg audio program, the host discussed NHL players’ participation in the 2022 Beijing Winter Olympics. NHL players jerseys sales want to take part in the Winter Olympics, but the League boss rejected the idea on the grounds that players are at risk of injury, lack of business interests and will interrupt the regular season.

Earlier, the International Olympic Committee and the ice Federation said at a meeting in New York that if NHL players can get on the Winter Olympics, they will allow the NHL to use the promotion rights of the Winter Olympics. They will also provide financial support to NHL players participating in the Winter Olympics, including financial subsidies for the Winter Olympics, player insurance, travel expenses, etc.

The International Olympic Committee and the International Ice Hockey Federation made concessions to NHL, allowing NHL players to participate in the Winter Olympics. However, due to the lack of wholesale and sales value of NHL Jerseys, it is difficult to make concessions.

616000 volunteers have been recruited for the Beijing Winter Olympic Games, and 81% of them are young students .